Canton Fair Online Live Tips

Generally speaking, it is recommended that exhibitors should quickly complete the layout of the Canton Fair online live broadcast through three general steps, including preparation, planning and resumption of the live broadcast.

1. Preparation for live broadcast

Anchor training: the source of the anchor can be an externally-experienced anchor with goods or a host with certain experience; the own anchor can be a foreign trade salesperson, foreign trade exhibitors, and employees with good oral expression; the choice of anchor You can refer to the face value type, professional type, affinity type, charm type, and CP type to attract the attention of overseas buyers at the same time; at the same time, the choice of anchors needs to follow certain basic principles, including: professionalism, cooperation, and service Concept of awareness, understanding of corporate culture, shopping guide.

The layout of the anchor room: different products require different lighting in the live room. The background pictures of the live room need to match the display style of the live room, and the corresponding background design should be selected according to the product. At the same time, the foreground layout and composition of the live room must also follow beautiful, Professional principles, it is recommended that the composition can be used in four parts; the hardware equipment of the live room: computer CPU with i7 octa-core processor / memory of at least 8, solid state drive, camera can be Logitech / SLR, lighting needs to buy light according to the environment of the live room, network Only 100M optical fiber is enough, and it is not shared with other devices. In addition, the construction of the live broadcast room also needs to consider different static and dynamic scenes, different locations, and different lighting and lens angles.

2. Live broadcast planning: The main contents covered include live broadcast selection and anchor speech.

Selection of products: The appearance of the product is more attractive, and the product appearance can be innovatively designed; it is recommended that exhibitors choose independent brands that are more competitive in the international market; product prices need to play an atmosphere in the live broadcast room to promote panic buying, induce Customers place orders to purchase; the product quality is excellent and the scientific and technological strength is strong;

Anchor speech skills: sound beautification and breath adjustment, it is recommended that the anchor adjust the best voice position to have a unique voice; need to correct the poor language habits and speaking methods of the anchor, such as mantras, country sounds, and lack of infectivity in voice; etc. Emergency handling ability of the situation; strengthen the product guide and commentary skills of the anchor, which can be assisted by body voice; guide customers in the live broadcast room to interact in real time, express gratitude to the customers who give positive comments, and clarify or explain the negative comments in the live broadcast room; and At the same time, technicians also need to test the sound field of the live broadcast room to avoid other noise during the live broadcast process; civilized and rational interactive live broadcast to avoid being banned from broadcasting.

3. Live review

The high-density live broadcasting of the online Canton Fair is a test of the physical strength and energy of the anchors and staff, but it is still recommended that companies after the round of live broadcasting, review the time in a timely manner, summarize the deficiencies and highlights of the live broadcast in order to prepare for the end Prepare for live broadcast.

Exhibitors are advised to record the start and end time of each live broadcast, the length of the live broadcast; the enquiry order situation of the drainage, special and explosion products; record the flow of people in the live broadcast room under different drainage channels, including online viewers, brand subscribers, and likes Count, share count, comment count, etc .; it is also important to record the number of people who watched a live broadcast; according to the above different data, compare and record order conversion data.