How Many Thresholds Will The Transformation Of Manufacturing Enterprises Take?

Service-oriented manufacturing is a new industrial form of the integration and development of manufacturing and service. Not long ago, the Ministry of Industry and Information Technology and other 15 departments jointly issued "guidance on further promoting the development of service-oriented manufacturing" (hereinafter referred to as "guidance"), proposed that by 2022, manufacturing enterprises service input and service output significantly increased, manufacturing and service all-round, wide-area, deep-seated integration and development pattern basically formed.

What exactly does service manufacturing look like? And how can the manufacturing industry change significantly? Recently, the reporter interviewed manufacturing enterprises and industry experts in Henan, Shaanxi, Guangdong and other places.

What does service manufacturing look like?

Industrial design services, customized services, full life cycle management, is the main mode of service-oriented manufacturing.

Into Baosteel Zhanjiang production base, the world's few super-large blast furnace blowers are running at full horsepower. In the central control room, the service personnel click on the display board from time to time to monitor the operation data in real time. And in the "cloud" of Shaanxi drum remote fault service monitoring platform, more than a thousand technical experts are also synchronous online monitoring, diagnosis, to solve the user device operation problems.

A blower is the "heart" of blast furnace gas delivery. Shaanxi Blower Co. , Ltd. from the simple sale of equipment to provide intelligent industrial services, in greatly improve customer satisfaction at the same time, but also successfully opened up new growth points for Shaanxi Drum.

"We've done market analysis in previous years and found that the production of hundreds of units a year is unsustainable and will hit the 'ceiling' sooner or later." Li Hong'an, chairman of Shaanxi Drum Group, said that since the increment is difficult to break through, from the stock to find a way to directly serve the terminal equipment.

The determination was followed by a drastic reform. Open the process re-engineering form: the original not directly related to customer service oil depots, gas stations, casting and other 18 kinds of business was cancelled, replaced by equipment life cycle system services, engineering design services, energy-saving services and other 18 industrial services. "At present, the company's service team has grown from more than 30 people to more than 500 people, the proportion of service output value to total output value has also increased from less than 3% initially to about 35%." In Li Hong'an's view, industrial services not only create new value for enterprises, but also become a link, so that enterprises hold the hands of customers.

Not only full life cycle management, large-scale personalized customization has gradually become a new mode of service, active in manufacturing enterprises.

Open the designated website, enter the name of the city and community, use the cloud design platform of the national real estate household type big data, directly adjust their home type, one click to generate three-dimensional map, you can start intelligent design home products. The modular design can then be performed, with 36 effect maps in about 10 seconds and a QR code generated for viewing on the phone at any time.

In Zhengzhou City, Henan Province, Daxin Home Co., Ltd. through product design customized services, not only the design cycle is greatly shortened, customer satisfaction has also increased significantly. "Traditional home manufacturing products are pre-designed, mass-produced and then selected by customers, but are prone to high costs, long cycles and unsatisfactory design during the selection process." Pang Xueyuan, chairman of the company, said that by providing quality design services, so that customers participate in the whole process, the problem is solved. Backed by software, personalized design images can be converted into digital code, calculated and optimized for optimal mass production instructions, delivered to manufacturing and distribution platforms via the Internet of Things, and shipped in less than four days.

"Industrial design services, customized services, full life cycle management are some of the main models of current service-oriented manufacturing, in addition, supply chain management, shared manufacturing, inspection and inspection certification services, energy conservation and environmental protection services and other new models are emerging." China Service Manufacturing Alliance officials said that in the past, manufacturing enterprises focused on the production process, to sell products as the goal, service-oriented manufacturing from production and processing to manufacturing services to achieve the transformation, the industrial chain extended upward to research and development design, down to brand services, and continuously improve total factor productivity and product added value.

Huang Qunhui, director of the Institute of Economic Research of the Chinese Academy of Social Sciences and director of the Expert Committee of the China Service Manufacturing Alliance, further explained that from the world's manufacturing development practice, internationally renowned manufacturing enterprises have realized the transformation to service providers, with service business revenue exceeding 50%. "Developing service-oriented manufacturing and increasing investment in service elements is the general trend, which will help China's manufacturing enterprises to reduce costs and increase efficiency, especially during the epidemic prevention and control period, to help enterprises form new growth points to hedge the impact of the epidemic."

How many thresholds will the transformation take?

Some enterprises face difficulties such as change of concept and lack of technical ability.

Despite the bright future of service-oriented manufacturing, the transition has not been easy and many manufacturing companies are still waiting.

"The biggest constraints to transformation often come from inherent perceptions." Shaanxi drum company head introduced, in 2002, the company relies on equipment manufacturing, output value of nearly 500 million yuan, when proposed to the "1 billion small giant" target impact, the company up and down the ups and downs - the workshop has been running at full capacity, even if 24 hours overtime can not do!" At that time, the company's class training, and finally decided to 'manufacturing and service' as a breakthrough, the industrial chain extended to upstream design services and downstream diagnostic and maintenance services, from a single product manufacturer to a product-centric service provider transformation. "

The concept has become wider. Today, Shaanxi Drum in fan equipment manufacturing and operation services, but also the development of industrial gas delivery services, the establishment of 10 gas operation projects in the country, for chemical enterprises to provide a variety of specifications of oxygen, nitrogen, compressed air and other operating services, for enterprise development to open up a new way. According to reports, in the first half of this year, Shaanxi Drum sales increased by 149% year-on-year, and total profits increased by 23% year-on-year.

Embrace service-oriented manufacturing, some small and medium-sized enterprises are also inadequate capacity.

"The development of service-oriented manufacturing requires enterprises to have relevant knowledge reserves and talent reserves. In the long-term professional division of labor, the general small and medium-sized enterprises focus on the production link, often difficult to expand to other links in the industrial chain. Huang Qunhui analysis, as data gradually become an important factor of production, manufacturing enterprises digital level is not enough to become a major technical obstacle to the transition to service-oriented manufacturing.

A number of service-oriented manufacturing platform enterprises came into being. "The service of manufacturing and the transition to both ends of the value chain have strong will on the part of many SMEs." Qiu Pu, vice president of Shenzhen Yiyatong Supply Chain Co., Ltd., said that the calcium carbonate industry in Hezhou City, Guangxi, for example, because the market is all over the country, in the past, local enterprises mainly rough production, short industrial chain, low value-added products, not only corporate profits go up, but also greatly limit the development of local industries. "By tailoring the industrial supply chain trading service platform, the downstream enterprises will be introduced to form a calcium carbonate industry cluster, effectively promoting the transformation of enterprises from processing and mining to sales services, but also enhance the local industry level, promote industrial transformation and upgrading."

"For many SMEs looking to expand from low-value-added production to high-value-added services, platform companies will be the 'boost' for their leapfrogging." According to the Guidance, 100 new demonstration platforms, including application service providers, will be selected and nurtured by 2022, which will accelerate the transformation of enterprises to service-based manufacturing, according to the relevant officials of the China Service Manufacturing Alliance.

What new spaces are there for fusion?

Expand the service field, close to the service subject, innovate the service model, explore in the development, innovate in the exploration.

In the interview, the reporter found that many manufacturing enterprises are moving towards the direction of service-oriented manufacturing to take a firmer step, manufacturing and service of the two major industries collision, and constantly wipe out new sparks.

- Expand the service radius to a larger area.

Once the wheels of transformation are started, they release powerful energy and drive continuous enterprise upgrades. Through the transformation, Li Hong'an is keenly aware that not only can production equipment be used to transport energy to enterprises, energy recovery also has a huge market. Shaanxi Drum is determined to make a second transformation, develop "Energy Interconnect Island" technology and system solutions, integrate renewable clean energy and traditional energy, provide a variety of energy supply and processing life cycle system services, and realize the leap from a billion yuan fan market to a trillion yuan distributed energy market. "Not long ago, in a cross-provincial relocation project for a steel company, we designed and provided energy ladder utilization services to increase its energy efficiency by about 7 per cent and increase revenue by more than $337 million per year." Lee Hong-an said.

- Close to the main body of the service, extending further into the chain.

Into the Daxin home production base, two standing museums stand out from the eye, one is the kitchen culture museum, one is the home life museum, the factory suddenly become a "tourist attraction." "Customers of nearly 2,000 stores across the country can come here for free." Pang Xueyuan said that customers visit the museum at the same time experienced home design products, to achieve a 6:1 customer conversion rate, that is, an average of six customers, there will be a customer to buy customized home products.

- Innovative service model, to explore the direction of renewal.

As a traditional women's shoe manufacturer, Guangzhou Tiantron fashion shoe company has been mainly engaged in production and marketing of full-link operations, but with the increasingly fierce market competition, sales once encountered the "ceiling."

How can I connect directly with consumers and provide personalized products and services? Not long ago, with the help of Kunzhan Technology, Guangzhou Tianzhan Fashion Shoe Company introduced the production line into the live room for the first time, consumers can place an order when they see shoes, and immediately after the order is discharged on the production line. "From the time the user sees the sample being ordered to the time when the production line precisely meets the user's needs, the invisible barriers between the manufacturer and the customer are broken." Kunzhan Technology CEO Yu Wanli said, thus the enterprise in the original sales and service links to expand a new growth point.

"China has fertile soil for cultivating service-oriented manufacturing, on the one hand, the manufacturing industry has a complete range of industries, on the other hand, with a super-large-scale market, rich application scenarios, coupled with a new generation of information technology, together constitute a good basis for the development of service-oriented manufacturing." In Huang Qunhui's view, service-oriented manufacturing should be explored in the development, innovation in the exploration, encourage enterprises to constantly explore new models and new forms, and better promote the high-quality development of manufacturing industry.