What Does Service Manufacturing Look Like?

Industrial design services, customized services, full life cycle management, is the main mode of service-oriented manufacturing.

Into Baosteel Zhanjiang production base, the world's few super-large blast furnace blowers are running at full horsepower. In the control room, the protection service personnel click on the display board from time to time to monitor the operation data in real time. In the "cloud" of Shaanxi drum remote fault service monitoring platform, more than a thousand technical experts also synchronously online monitoring, diagnosis, to solve the problem of user device operation.

The blower is the "heart" of blast furnace gas transmission. Shaanxi Blower Co. , Ltd. from simply selling equipment to provide intelligent industrial services, in greatly improving customer satisfaction at the same time, but also successfully opened up a new growth point for Shaanxi drum.

"In previous years we have done market analysis and found that the production of hundreds of units per year is unsustainable and will hit the 'ceiling' sooner or later." Shaanxi Drum Group Chairman Li Hong'an said that since the incremental is difficult to break through, from the stock to find a way to directly serve the terminal equipment.

The determination was followed by a radical reform. Open the process re-engineering form: the original customer service is not directly related to the oil depot, gas station, casting and other 18 kinds of business was canceled, replaced by equipment life cycle system services, engineering design services, energy-saving services and other 18 industrial services. "At present, the company's service team has grown from the initial 30 people to more than 500 people, the service output value as a proportion of the total output value has also increased from less than 3% to about 35%." In Li Hong'an's view, industrial services not only create new value for enterprises, but also become a link, so that enterprises hold the hands of customers.

Not only full life cycle management, large-scale personalized customization has gradually become a new service model, active in the manufacturing enterprises.

Open the designated website, enter the name of the city and community, use the cloud design platform of the national real estate big data, directly transfer their own household type, one click to generate a three-dimensional map, you can start smart design home products. Subsequently, the modular design can be carried out, only about 10 seconds can produce 36 effects, and generate a two-dimensional code in the phone at any time for viewing.

In Zhengzhou, Henan Province, Daxin Home Co., Ltd. through product design customized services, not only the design cycle significantly shortened, customer satisfaction has also increased significantly. "Traditional home manufacturing products are pre-designed, mass-produced, and then selected by customers, but are prone to high costs, long cycles, and less-than-satisfactory designs." Company Chairman Pang Xueyuan said that by providing quality design services, so that customers participate in the whole process, the problem is solved. With software support, personalized design images can be converted into digital code, calculated and optimized for optimal mass production instructions, delivered to manufacturing and distribution platforms via the Internet of Things, and shipped in less than four days.

"Industrial design services, customized services, and full lifecycle management are some of the main models of current service manufacturing, and new models are emerging, such as supply chain management, shared manufacturing, inspection and inspection certification services, and energy-saving and environmental protection services." China Service Manufacturing Alliance said that in the past, manufacturers focused on the production process, to sell products as the goal, service-oriented manufacturing from production and processing to manufacturing services to achieve the transformation of the industrial chain up to research and development design, down to brand services, and continuously improve the total factor productivity and product added value.

Huang Qunhui, director of the Institute of Economic Research of the Chinese Academy of Social Sciences and director of the Expert Committee of the China Service Manufacturing Alliance, further explained that from the world's manufacturing development practice, internationally renowned manufacturing enterprises have achieved the transformation to service providers, with service business revenue exceeding 50%. "Developing service-oriented manufacturing and increasing input of service elements is the general trend, which will help China's manufacturing enterprises to reduce costs and increase efficiency, especially during the period of epidemic prevention and control, to help enterprises form new growth points to hedge the impact of the outbreak."