China's hardware industry is committed to doing a high-end brand

Through the development of the "Twelfth Five-Year Plan", the metal products industry continues to expand its overall scale and gradually begins to enter mature and stable growth. The "13th Five-Year Plan" period is a critical period for the hardware industry to grow from strong to strong. The domestic and international environment and the development of the industry have undergone major changes. Whether it is promising to face major strategic opportunities, it also faces challenges that overlap with many contradictions.

The “China Hardware Industry,” “Guidance for Development of the 13th Five-Year Plan” issued by the Hardware Products Association (hereinafter referred to as “Opinions”) proposed that during the “13th Five-Year Plan”, the hardware industry will continue to strengthen structural adjustment, transformation and upgrading, and improve efficiency The industrial aspect that promotes the industry to move towards the high end.

From "Follow" to "Guide"

The "Opinions" pointed out that at the end of the "Thirteenth Five-Year Plan", in a complex international environment, competition was fiercer. Chinese hardware products may face more trade barriers, technical barriers, trade barrier brands, channel barriers and anti-dumping investigations for exports. This requires that the domestic hardware manufacturing industry must speed up the completion of structural adjustment and the pace of transformation and upgrading, and change the extensive economic growth and export mode of the "porters" in the past. The current demand for high-end hardware is recovering, and China’s exports maintain a competitive advantage, bringing a higher level. It is a large-scale simultaneous world market that has gone out. It must step up to cultivate new comparative advantages so that exports can continue to play a role in economic development. Support. This is of great significance to the "13th Five-Year Plan" of the metal manufacturing industry.

At present, the competition around the commanding heights of the development of science and technology and industry has become increasingly fierce, and the production model of our manufacturing has changed greatly. Technological innovation has continuously spawned new industrial organizations, industrial forms, business models, and transformation and upgrading from China's hardware industry. Innovation and development have ushered in major opportunities to promote the establishment of all Internet of Things "Internet +" forms of cooperation in information and communication technology, "manufacturing New technologies such as "Internet +" advanced technology manufacturing are conducive to integration. The Internet is used to organize enterprises, rebuild and realize on-demand and other industries, and promote new changes. As a global manufacturing country, China has basically possessed the hardware and hardware conditions: in terms of quantity, Chinese hardware products supply half of the global consumer market; from a quality perspective, some hardware products have reached or approached the international advanced level. However, the rapid development in the past two decades has also enabled the industry to solve some deep-level problems. Long-term neglect of the brand has led to channels where control in the international market has not been established.

Overall, China's hardware industry is in a complex and ever-changing international market environment, and competition and facing future challenges will be more intense. The industry should change the style of imitating the past, following the development, guide the innovation-driven development method, fill in the shortcomings, and seek to enhance the original strength.

Mass, the difference in transition

Eleven major enterprise hardware industries, in addition to range hoods, gas appliances, kitchen equipment, other products such as foreign trade dependence building hardware, tool hardware, daily hardware, zippers, locks, stainless steel products, cookware, sanitary ware and other products are very high . Benefiting from the transfer from the international industry, the industry’s exports have increased rapidly, such as tools, construction hardware, and fastener products, which have occupied nearly half of the international market. From the perspective of the influence of economic development, human resources, natural resources, institutional arrangements and economic policies, the further development of supporting industries is changing. It can be seen from the analysis of the structure of labor and capital production factors. The export growth of the hardware industry must slow down. In terms of total volume, China's hardware industry has ranked first in the world, so in the next five years, the industry will no longer grow explosively.

In the "13th Five-Year" hardware industry will face a series of challenges

Some traditional hardware production areas of production are relatively extensive, backward, resource and energy utilization efficiency is low, and energy conservation and emission reduction pressure is greater. In the past, energy resources and environmental space were relatively large, and the environmental carrying capacity had reached or approached the upper limit. It was necessary to promote the formation of a new green and low-carbon development cycle model.

The structural contradictions in product supply forecasts, the redundant low-end, and high-end supply shortages have not been improved. In the past, there was a long-standing shortage of supply that was a major contradiction. Therefore, the optimization and upgrading of the industrial structure must continue.