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Online Canton Fair single set of guide: anchor training, live room arrangement and infringement maintenance

Up to now, offline on the Canton Fair held only more than a month, in the face of the initial experience, many foreign trade manufacturers are still panicked. So, how exactly how to plan, play to earn the 127th online Canton Fair, the following industry observation hope to provide some reference for everyone.

Canton Fair Online Live Streaming Tips:

Generally speaking, it is recommended that exhibitors to live before the preparation, planning and re-opening of the three general steps, quickly complete the canton fair online live distribution layout.

1. Live Preparation

Master training: the main source can be an external, experienced pick-up anchor, or has a certain experience of the host.

The arrangement between the main series: different products need to be live with different lights, the background picture between the live broadcast needs to be combined with the display style between the live broadcast, according to the corresponding background design according to the product selection, at the same time, the foreground layout and composition between the live broadcast also need to follow the beautiful, professional principles, suggested composition can be composed of four compositions; Core processor / memory at least 8, SSD, the camera can be Logitech / SLR, lighting needs to be based on the live room environment to buy lights, network 100M or more fiber can be shared with other devices.

2. Live Planning: the main content of the content of the live broadcast, the main broadcast skills.

Selection: product appearance is more attractive, can be innovative design of the product appearance form, it is recommended that exhibitors choose more competitive international market independent brands, product prices need to play a role in the live broadcast to promote the atmosphere of buying, induce customers to order to buy.

Host talk: sound beautification and breath adjustment, suggested that the host adjust the best sound position to have a characteristic vocal line, need to correct the host's bad language habits and speech, such as mantra, rural voice and voice lack of infectious power, training live response to emergency management, strengthen the main broadcaster's product guide, commentary skills, can Take body voice to assist, guide real-time interaction between live stream customers, thank customers who give praise, clarify or explain negative comments between live broadcasts, at the same time, technicians also need to test the sound field between live broadcasts to avoid other noise during the live broadcast, civilized rational interaction live, avoid being blocked from broadcasting.

3. Live Re-roadcast

The high-density live broadcast of the online Canton Fair is a test of the physical strength and energy of the host and staff, but it is recommended that enterprises resume the broadcast in time after each round of live broadcast, sum up the shortcomings and highlights in the live broadcast, in order to prepare for the live broadcast.

Exhibitors are advised to record the start and end time of each live broadcast, the length of the live broadcast, the order for the diversion, special price and explosive products, the traffic between the live streams under different channels, including the number of online viewers, the number of brand subscribers, the number of likes, the number of shares, the number of comments, etc.

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